About Us

ABOUT US

TRIBE was born out of a simple truth: We are stronger, louder, and better when we belong.

We’re not just a brand—we’re a movement. A celebration of queer identity, chosen family, body positivity, and that unapologetically bold energy that says “Here I am—you found me!”

Whether you’re a Bear, a Pup, a Daddy, a Jock, or just figuring out where you land on the map—we’ve got a spot for you in our pack.

TRIBE is for the misfits and muscle boys. The femmes, the thems, the kinksters, the cuddlers. It's for everyone who’s ever felt othered—and decided to turn that into their superpower.

Our designs aren’t subtle, and neither are you. Every piece we create is meant to spark conversation, claim space, and—despite our monochrome aesthetic—let your flag fly in whatever colors feel most like home.

So throw on your tee, strap on your confidence, and step into your story.

PALETTE WITH A PURPOSE - ONYX & BONE

ONYX - Polished black. Dense, shadowed, intentional.

BONE - Soft white. Worn, enduring, radiant.

Our monochrome apparel brand is rooted in queer expression, primal instinct, and radical authenticity. We create statement pieces that amplify identity—without relying on rainbow-coded clichés. We are redefining queerwear through high-contrast minimalism. We speak in stark tones. We don’t shout with color—we cut through with clarity.

This isn’t just contrast—it’s a statement. Onyx is the depth we don’t shy away from: obsidian-dark, layered with memory, refined by pressure. Bone is what remains—structure, strength, and the quiet resilience of truth.

Together, Onyx & Bone define the TRIBE aesthetic: bold yet classic design without loud color. It's a defiant departure from the norm. A monochrome manifesto made for those who claim their identity in sharp relief.

THE FOUNDERS

🐾 MEET DADDY

Founder. Flirt. Daddy. Pack Leader.

Joshua Mercier (he/him/daddy/sir) is the founder and unapologetic heart behind TRIBE—a bold, body-positive, queer-celebrating brand built on the belief that we’re stronger when we find each other and lift up one another to our greatest potential. Born in Maine and now based in Tampa. After being abandoned by the majority of his blood family, Joshua created TRIBE as a love letter to chosen family, personal expression, and the joyful chaos of queer identity.

With a background in community outreach and an eye for design that’s equal parts cheeky and soulful, Joshua brings his whole self to the brand—Daddy confidence, Bear coziness, Wolf instinct, and a Peacock’s flair for fabulous. Whether he’s working the room or working the look, he’s all about helping others feel seen, sexy, and completely at home in their own skin.

 

🐾 MEET PAPI

Co-Founder. Papi. Heart Forward. Community Builder.

Emerich Sobotik (he/him/Papi) is the soulful foundation beneath TRIBE’s bold roar. Half Czech, half Boricua, raised in the vibrant warmth of Puerto Rico and now calling Tampa home, Emerich brings a quiet strength and deep compassion to everything he touches.

To him, community isn’t built on sameness—it’s built on shared humanity. He believes in finding friendship in anyone, seeing the beauty that lingers in everyone, and creating space where people feel safe to show up exactly as they are. TRIBE is more than a brand to Emerich—it’s a living, breathing invitation to lead with heart and build something lasting with others who care just as deeply.

Whether he’s hosting with a wink or dancing shoulder-to-shoulder in a leather harness, Emerich brings people together with authenticity, humor, and an unwavering belief in a better, more connected world.